You may have heard about Keyword Surfer but are not quite sure what is it and how to use it for search engine optimization (SEO)? – If so, you come to the right place.
In this article I will be walking you throw everything you need to know about Keyword Surfer extension and how to use it to improve your website SEO and search ranking.
So let’s getting start.
What Is Keyword Surfer?
Keyword Surfer is a Chrome Extension that was developed by Surfer SEO as a free tool to help you analyze your competitor’s content SEO and help you create better content.
The extension allows you to see the keyword search volume, overlap score, the complete list of keyword ideas, and an in-depth SEO analysis of your competitor’s content.
Keyword Surfer can help you in keyword research by discovering and suggesting a list of keyword ideas around your target keyword.
The tool will show the list of keyword ideas along with the number of search volumes and overlap score that help you get more ideas for those specific keywords.
All you need to do is pick the best keywords and optimize those keywords in your content to make it SEO-friendly for search engine ranking.
How To Install Keyword Surfer
To start installing Keyword Surfer you need to use Google Chrome browser as it is a Chrome browser extension.
After you have clicked on the above link it will bring you the Keyword Surfer extension on the Chrome extension store.
You’ll the page like the above image all you need to do is click on the “Add to Chrome” button to install the extension on your Chrome browser – After the prompt will popup then you need to click on the “Add to Chrome” button again.
After It is downloaded the extension will automatically install on your Chrome browser, To make it easier to find your extension you can pin it on your browser bar.
Now, you installed the extension on your browser and ready to start – I will walking you throw its features and how to use it.
Keyword Surfer Features
There are several features that come with the free keyword research Chrome extension.
I will share each one of them one by one to get you to understand what it is used for.
1. Search Volume
Keyword Surfer will show the keyword monthly search volume right on the search bar of Google search after searching for any term.
You’ll get the exact monthly search volume of the keyword that makes you clearly understand how many times people search for that specific keyword.
This is an idea to help you with your content creation, whether to start creating content around that keyword or not.
2. Cost Per Click (CPC)
This feature will show you the value of the ad’s cost on your keyword if you plan to do paid advertising for your products or services with that keyword.
It is a great feature for you when it comes to paid ads for your business to grow more audience for your website.
It can help you maximize your ROI on a paid advertising strategy to boost your sales and get more clients.
3. Traffic Estimate
The feature allows you to see the number of traffic estimations of the site will get from organic searches on Google.
It will help you clearly understand for your content creation plan for competing with the top 10 sites on the 1st page SERP.
4. Number of Word
This feature allows you to see the number of words on each article ranked on the search result page.
When you search for something on Google then you’ll see the number of word count shows below the search result.
By getting the word count on each article you’ll get an idea of how to create your content way better than theirs to boost your search ranking which will drive more traffic to your site.
5. Optimized Keyword
This feature shows you the exact number of keyword used on a particular page, It analyzes the how many time the article used a keyword of the search term.
The tools allow you to analyze your competitor’s content keyword optimized on a page and show you how many times the keyword used in that page.
This lets you save lots of time analyzing your competitor’s content to help you get an idea around your content creation.
6. Title Change
This feature will show you what was the original content title of that page, To see the title you need to move your mouse point and hover over it then it will show the original title of the page.
This feature is really useful because the title you see on the SERPs sometimes is not its original title on the page the site owner just makes on the SEO plugin to make it attractive to more clicks.
7. Keyword Ideas Suggestion
After you make a search in any term the tool will provide you with the list of keyword ideas around your target keyword which can helps you get more ideas on that specific keyword.
Also allows you to gain more keywords to optimize your content to boost your SEO and improve search ranking.
The best part of the keyword ideas suggestion is that you will get the overlap score which tells you how many sites create similar pieces of content to try to rank with that specific keyword.
Now, you know all the tool features. So let’s get start on how to use it for your SEO and how it will help you on content creation that will skyrocket your search ranking.
How To Use For Keyword Research
Keyword Surfer made everything simple to get started with. You to analyze your keyword you need to make a search on Google.
After the tool will analyze your keyword and provide you the list of keyword ideas available on the right side of your screen.
Using Keyword Surfer helps you narrow down your content, It provides additional keywords but also shows you how to avoid the keywords that create too many similar pieces of content around the same keyword.
In the above image, I’ve outlined the keyword ideas on the right side of the image.
This gives the number of alternative keyword suggestions from your main target keyword that you had just searched.
Here is the benefit…
For beginners getting monthly search volume and cost per click which is really standard for most keyword research tools.
But Let’s take a look at the Overlap column.
This is the most favorite feature of Keyword Surfer users.
It tells you how similar keywords are, and telling you how many search results are ranked with the first 20 results of Google.
In the example above I searched for term “Keyword Surfer” and the first suggested term is ” keyword Surfar extension” which has an overlap score of 70%.
That means 70% of the 20 results rank for both terms “Keyword Surfer” and “Keyword Surfer extension”.
So, which means 10 websites out of 20 ranked for both terms.
This lets you know which term you need to focus on choosing for your article if you expect will get rank for those variations.
It also helps you create better and unique content that will boost your ranking by avoiding the overlap content that trying to rank with the same keywords.
How to Analyze Competitor's Content
The key factors of creating the best SEO-friendly content that will rank on the SERPs page is by looking at the top 10 results and the analysis the get the idea of how to optimize our content for better SEO.
But it really take time consuming to do it yourself with the tools, However, Keyword Surfer is coming with these features that helps you save you time.
It provide the content analysis features such as content words count, number of target keyword, content title change, and estimate monthly traffic.
The word count gives you a quick look at how many words in the content they had.
One thing to take note is that the word count of a page is not the actual number of words in the article. This means it makes consideration from the following areas:
- Comment section
Keyword Surfer Pricing
Keyword Surfer is 100% free, All you need to do is just download and it install in your Chrome browser then you’re ready to start.
But it just small corner of Surfer SEO, they also offers various tools with their premium plans.
At there you’ll get more advance features from Surfer SEO and help optimize your content for SEO and improve your search ranking with its AI technology.
Keyword Surfer Alternative
Keyword Surfer is the best free keyword research for everyone. However, there lots of keyword research tools are available on the market.
But, when we talk about Chrome keyword research extension – Then Keyword Everywhere is the best alternative for keyword research Chrome extension.
Keyword Everywhere also allows you to do keyword research similar to the Keyword Surfer Chrome extension, offering two different versions (free & paid).
The Keyword Everywhere extension, provides keyword data such as search volume, CPC, SEO metric, and much more.
How to Install Keywords Everywhere? – It straightforward way to install keywords everywhere in your browser by going to the Chrome extension store and searching for Keyword Everywhere or clicking to go to the download page.
Now click on the “Add to Chrome” button to install the Keyword Everywhere extension on your Chrome browser, After the prompt will popup then click the “Add to Chrome” button again.
The best alternatives of Keyword Surfer you can use for keyword research to create SEO-friendly content.
- Keyword Everywhere extension.
- KWFinder – A powerful keyword tool.
- Ubersuggest – An all-in-one SEO software.
- SEMrush – A suitable SEO Toolkit.
- Ahrefs – A powerful SEO suit.
- Keyword Planner – Free keyword research tool by Google.
This tool is the best free SEO tool that provides you a quick overview of your competitor’s content to get ideas for your content creation to outrank your competitor.
I hope you’ll find this tutorial helpful, If you want to try more advanced features from Surfer you can upgrade to a pro plan of Surfer SEO.
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